Blogging for Business Guide | Modern Dignity - The Social Web Blog

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Some bloggers talk about topics that are dear to them, others are business owners who are trying to generate an online following and promote their business. Blogging for business will offer your brand a number of different benefits.

One of the many reasons why many businesses are not currently blogging to build an online presence is because they cannot grasp these benefits.

The Many Overlooked Benefits of Business Blogging

A blog is a website that displays articles by category, author, and in chronological order. In the past, bloggers were individuals who wanted to create journals of their thoughts, experiences, and opinions. Today, blogging is much more than just a journal or an online diary. With a current and comprehensive blog, businesses can communicate with their clients, post industry-related news, and inform clients about new sales promotions and product launches.

But not all of the benefits of blogging are obvious. In fact, many of the benefits do not seem like promotion at all. Here are some of the many benefits to keep in mind before you overlook the power of blogging for business.

Offer Value to Your Visitors to Build Trust

When you create a blog and write valuable posts for your blog, you are offering your audience a greater value without charging them. In today?s highly competitive industry, you know how important it is to build your reputation and to make customers trust you before you try to use all of your sales tactics. By offering a value to your visitors, you can build trust by providing them with informative content that they want to read. As you build rapport, your chances of converting the prospect into a client increase.

Driving Traffic to Your Site

The key to having an online presence is showing the search engines that you are an authority in the industry. The more relevant your on-page content, the more traffic you will have directed to your business website. Blogging helps you establish yourself as an authority in the industry, not only to clients, but also to the search engines. You can build your links, give search engine spiders more content to scrub, and achieve better search engine rankings so that your business website is listed near the top of search engine results. By posting fresh and relevant content on your site, you are not only satisfying your readers, you are satisfying the search engines by optimizing your page organically.

Keep Your Customers Engaged

Now more than ever, customers want to be engaged. They want the opportunity to comment on posts and to be interactive with the companies they do business with. A blog is an interactive environment where customers have the power to comment and get answers. Make you open your blog up for comments and you will have greater success.

Setting up Your Blog

Now that you know some of the overlooked benefits associated with blogging, it is time to take time to create your blog on your website. Creating a blog is a straightforward as long as you know where to start. Here are a few tips to ensure you succeed with your business blog.

Use a free software program like WordPress to create your blog. Your developer should be able to add a blog quite easily and even create a theme/skin to match your existing site. A good example of a WordPress marketing blog can be found at Forza Direct Marketing.
Take time to write meaningful articles that customers want to read. If you were a customer, ask yourself if you want to read the content.

Post updated articles on a regular basis. When you have fresh content, you will attract more traffic and more subscribers.

Take your time when you write your blogs. You do not want to rush and make the content too dry. Some blogs may take 2 hours or more to write so that the reader sees you as an expert. As you gain experience with your writing you can reduce the amount of time it takes.

Keywords are important but do not let them take over the article. The article should read naturally but you should also find a way to incorporate the right keywords and keyword density.

If you are ready to build your online presence, a blog is a creative marketing method to consider. Some marketing methods require a large budget. Fortunately for small business owners, blogging does not require a huge budget or a deep understanding of Search Engine Optimization. Take your time to develop article topic ideas, write valuable content, and benefit from your business blogging efforts.

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Editorial Staff at ModernDignity is a team of ?Bloggers ?led by Wilson Maina. Page maintained by Wilson Maina.

Source: http://www.moderndignity.com/blogging-for-business-guide/

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