Beloved TV Chef Mr. Food Succumbs To Cancer At Weston Home ...

For three decades, South Florida?s own TV chef Art Ginsburg has shown there?s an art to feeding Americans. (Photo by Mike Stocker/Sun Sentinel/MCT via Getty Images)

WESTON (CBSMiami) ? Art Ginsburg, a culinary institution on midday TV newscasts for decades, died at his home in Weston Wednesday following a struggle with pancreatic cancer. He was 81.

Ginsburg ? who enticed viewers for decades with a can-do focus on easy weeknight cooking and the tagline ?Ooh! It?s so good!? ? was diagnosed just over a year ago. The cancer had gone into remission following early treatments and surgery, but returned earlier this month.

Ginsburg had an unlikely formula for success in this era of reality cooking shows, flashy chefs and artisanal?foods. With a pleasantly goofy, grandfatherly manner and a willingness to embrace processed?foods, Ginsburg endeared himself to millions of home cooks via 90-second segments syndicated to 125 local television stations around the country.

And though he published 52?Mr. Food-related cookbooks, selling more than 8 million copies, he was little known to the nation?s foodies and mostly ignored by the glossy magazines. That was the way he liked it.

?They?re on the?Food?Network. They?re getting a lot of national publicity. And they?re getting big money,? he said of fellow?food?celebrities during a 2010 interview with The Associated Press. ?I was always the hometown guy. I don?t want to be the super celebrity. When you need bodyguards, that?s not my deal.?

Ginsburg grew up in the meat business, and eventually started his own catering company. He made his television debut in 1975 in upstate New York on a local morning program. His?Mr.?Food?vignettes were syndicated in nine television markets by 1980. His popularity peaked in 2007, when he was appearing on 168 stations.

He also was generous with the enviably broad reach of his culinary pulpit, frequently inviting up-and-coming celebrities to do guest appearances with him.

?Art Ginsberg was a warm, gregarious man who knew?food?is more about love and sharing than a fancy ingredient list,? said Rachael Ray, who Ginsburg invited on air long before she was a huge celebrity. ?He was a supportive and loyal friend and I?ll miss his smile and warm hugs. This Thanksgiving I?m thankful I knew him.?

In recent years, Ginsburg eased his involvement in the day-to-day operations of the company he founded, Ginsburg Enterprises Incorporated, which produces the television segments and oversees his many other ventures, including a line of housewares. The company also produced television segments that did not star Ginsburg, billing them as the ?Mr.?Food?Test Kitchen.? It plans to continue producing and syndicating those segments.

(TM and ? Copyright 2012 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2012 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)

Source: http://miami.cbslocal.com/2012/11/21/beloved-tv-chef-mr-food-succumbs-to-cancer-at-weston-home/

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